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Is Mobile Phoning It In?
Anna Bager is vp and gm for the Interactive Advertising Bureau’s Mobile Marketing Center of Excellence. In that role, she tackles fundamental tasks like developing core metrics and standard ad units...
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Execs From Facebook, Microsoft and More Will Help Guide IAB's Digital Video...
To help guide the digital video industry, the Interactive Advertising Bureau today unveiled its first board of directors for the Digital Video Center of Excellence. The 29 members include...
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5 Takes on the Challenges and Opportunities of Digital Video
In advance of the fourth annual Digital Content NewFronts, Adweek, in partnership with the Interactive Advertising Bureau, convened a panel of five industry thought leaders to discuss the challenges...
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9 Members of Video’s Vanguard Discuss Creating Content for the Scrolling Economy
As the fifth annual Digital Content NewFronts kick off today, Adweek and the IAB convened a panel of nine industry executives approaching the business of video from a range of perspectives and goals...
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